As a believer in life-long learning, I was pleased to recently receive my Professional Writing Certificate Specializing in Marketing and Public Relations from University of Calgary. I completed the certificate over several years whilst working and running my writing business. The study really helped me develop my professional writing skills and specialist knowledge.
A range of courses were covered in the study program—from Copyediting and Proofreading to Strategic Writing for Public Relations and Marketing. Although all the courses were useful, I found Copywriting – Words that Sell and Writing Effective Online Content particularly useful and inspiring.
Just one of the many big learning takeaways: Any business stands to reap the rewards if they develop and implement an effective content marketing strategy to build their audience. Few businesses do this well. Small businesses stand to win big (for a small outlay) when they engage an audience with useful content and become sought after for their trusted expertise. This all takes time, of course.
Enough of the learning takeaways! If you’re interested in developing your writing skills for your workplace or as a freelance writer, I highly recommend the Professional Writing Certificate. Here’s a link to University of Calgary.
And if you don’t have the time or resources to study right now, you might like to get yourself a copy of these outstanding books (my top 3 from the program):
1. Everybody Writes, Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
2. The Copywriter’s Handbook by Robert W. Bly
3. Public Relations, The Essentials of Style and Format by Thomas H. Bivins